Archival Data Profile
- Page Count 320
- Publication Year 2017
- Publisher Portfolio
- ISBN-13 9780735213654
The Four
Archival Summary & Scope
NEW YORK TIMES and USA TODAY BESTSELLER.Celebrated business professor Scott Galloway deconstructs the unprecedented power and success of Amazon, Apple, Facebook, and Google. Challenging popular myths, Galloway reveals how these "Four" companies have infiltrated our lives and become seemingly unchallengeable, even for grave missteps. With his signature irreverent style, he uncovers the psychological tactics fueling their dominance and offers vital lessons for understanding—and navigating—the world they command, applicable to both business and career.
Archival Categorization Notes
This literature has been indexed under the primary pillar of Technology. It was manually vetted for the Read For Truth database because it provides educational insights into Digital Culture, assisting researchers in locating established secondary research within this specific taxonomy.